PG Diploma in Business Management (Marketing) : Xavier Institute of Social Service, Ranchi
Programme Overview - Marketing
The academic rigour is unparalleled…
The PGDBM curriculum is uncompromisingly rigorous and intensive. The course is spread over four semesters. The first two semester curriculum, compulsory for both Marketing and Finance, contains papers related to the foundation and integration areas of management. Basic conceptual knowledge is provided that inculcates attitudes and skills necessary for managerial effectiveness. The subjects range from Finance and Accounting, Marketing, Organization Behaviour, Systems, Production and Quantitative Techniques and Economics.
At the end of the second semester the students are required to undertake a project in any organization as an integral part of the course curriculum.
In the third and fourth semesters the students take up subjects in their respective areas of specialization. Students are offered specialization in a major-minor (dual) combination. A student specializing in marketing takes up eleven papers in marketing and five papers in Finance whereas a student of Finance specialization takes up eleven papers in Finance and five papers in marketing. In addition to this they also have to take compulsory papers irrespective of their specialization. In total, students have to cover thirty eight (38) papers to be finally eligible for the award of the diploma.
Courses - Marketing
Semester - I
Marketing management - I
Organization Behaviour
Mathematics for management
Quantitative Techniques
Accounting for managers
Essentials of management
Computers in management
Business communications
Business environment
Business ethics
Semester - II
Marketing management - II
Managerial economics
Financial management
Research Methodology
Production & Operations management
Human Resource management
Logistics & Supply chain management
Management Information System
Business Law
Accounting for managers - II
Semester - III
Consumer Behaviour
Integrated Marketing Communication
Product & Brand mgmt
Industrial marketing
Retail management
Services marketing
Business Policy & Strategic management
Plus three Finance Subjects
Cost & management A/c
Project management
Mgmt. of Financial Institutes
Semester - IV
International marketing
Sales & distribution management
Customer Relationship Management
Marketing Research
Marketing in Practice
Corporate Social Responsibility
Plus two Finance Subjects
Corporate Finance
Insurance & Risk management
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