Name of the Course Master’s in Marketing Management (MMM)
Affiliation Master’s in Marketing Management course is affiliated to the university of Mumbai.
Admission Process Admission to this course is through written test followed by GD and PI.
Eligibility At least three years bachelor’s degree or equivalent in any discipline recognized by the association of Indian Universities or AICTE as eligible for Post Graduate Studies in Management, followed by at least two years work experience at supervisor level.
No. of Seats 90
Course Fee As decided by Shikshan Shulk Samiti for respective academic year.
Subjects Offered
First Year
I Semester II Semester
Financial Accounting Personnel Law & Management
Business Law Managerial Economics
Cost Management & Management Control Production Management
Organizational Behaviour Marketing Management
Principles of Management Research Methodology
Quantitative Methods in Management Financial Management
Second Year
I Semester II Semester
Introduction to Computers / MIS Advertising & Sales Promotion Management
Effective Communication Marketing Research
Human Resources Management Consumer / Industrial Buyer Behaviour
Business Environment a) Retail Management
b) Social Marketing
Taxation Sales Management
Third Year
I Semester II Semester
International Marketing Entrepreneurship Management
Product Management / Industrial Marketing / Services Marketing Management of Environment & Productivity
Marketing Strategy Project Management
Distribution Management & Marketing Finance Strategic Management
Special Studies In Marketing (Projects) Business Ethics
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Shimla 171005
H.P.)
Established: 1970
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